I thrive on creating and launching iconic brands, products, and intellectual property that captivate audiences and drive significant revenue growth. Over the past two decades, I’ve honed my expertise across industries, leading initiatives in product strategy, marketing, TV and film development, and sales.

As the founder of Sheard Media, I’ve partnered with global brands to deliver custom research, consumer insights, and media strategies that have powered brand relaunches, doubled revenues, and driven valuable acquisitions. My work spans developing original content with A-list talent to strategic brand frameworks that have secured multimillion-dollar capital raises.

Previously, as Senior Vice President at Zero Point Zero Production, I spearheaded projects such as Fries! The Movie and Wasted! The Story of Food Waste, collaborating with icons like Anthony Bourdain. I also led the growth of the MeatEater brand into a thriving ecosystem with a Netflix series, podcasts, e-commerce, and live events, culminating in its acquisition by The Chernin Group.

At Breville, I launched the brand in North America through innovative campaigns and product launches, notably bringing The Mind of a Chef to PBS and Netflix, earning Emmy and James Beard Awards. A partnership on the documentary Fat, Sick & Nearly Dead, which became Netflix’s #1 film and generated hundreds of millions in revenue globally.