My passion is understanding the intersection of brands, audience and media.
The recent economic, social and health shockwaves are ushering in a new paradigm of consumer engagement with brands focused on inclusion, resilience and security that will reshape priorities for a better path forward. Media consumption is shifting to platforms where engagement must be earned and not bought. Traditional planning and consulting based on best practices and case studies from the past will become largely irrelevant in this new era.
I come to new projects with a unique perspective that can only be honed from sitting on both the brand and creative sides of the table.
At Zero Point Zero, as the SVP of Development and Marketing, I oversaw award winning campaigns, films, television, podcasts, and digital publishing. I worked with great brands and foundations including Sonos, Unilever Entertainment, Sir Kensington’s, YETI, Volpi Foods, Spotify, The Rockefeller Foundation, Mastercard, Hennessy, among others on strategy and creative to build long term equity with audiences.
Prior to Zero Point Zero, I spent a decade launching Breville into the North American market as the Brand Marketing Director. During this period sales grew to $250M with EBITDA of $44M. The brand is currently valued at $3B on the ASX.