bio

I help brands and media companies create IP and monetize audiences.

  • Film, television and podcast development, production and distribution
  • Brand studio structure 
  • Net Promoter Score benchmarking and measurement
  • New product go-to-market
  • Positioning
  • Defining brand purpose
  • Ecommerce
  • Digital content and paid campaigns
  • Ongoing editorial management
  • Influencer campaigns

I currently work with Gulfstream Studios as their Chief Creative Officer and La Quercia on branding and direct to consumer e-commerce. Other projects include work for Fanatics, Invaio, among others.

From 2014 through 2020, at the award winning production company Zero Point Zero, as the SVP of Development and Marketing, I oversaw development, distribution and monetization of films, television, podcasts and digital publishing.

I collaborated with world class brands and foundations including Sonos, Unilever Entertainment, Sir Kensington’s, YETI, Volpi Foods, Spotify, The Rockefeller Foundation, Mastercard, Hennessy, among others on strategy and creative. The work spanned series and films on Netflix, film festival favorite feature documentaries, genre defining podcasts, partnerships with global sports federations, social campaigns, thought leadership events, integration deals and other unorthodox but high return tactics to connect and build long term equity with audiences.

Prior to Zero Point Zero, I spent a decade launching and leading marketing for the kitchen brand Breville in the North American market. During this period sales grew to $250M with EBITDA of $44M. The brand is currently valued at more than $3B on the ASX.

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