I have enjoyed over 15 years of experience in developing brand strategy and communication across many disciplines. At Zero Point Zero I head up collaborations with brands and foundations including recent work on the feature documentary film Wasted! The Story of Food Waste supported by the Rockefeller Foundation and an Emmy nominated special episode of The Mind of a Chef in partnership with SONOS. Other projects have included work for MasterCard, Hennessy, Yeti and Volpi Foods, among others.
Prior to ZPZ
I spent 10 years in roles focusing on product development and marketing at the premium kitchen brand Breville. During this time North American sales grew to $250MM with EBITDA of $44MM.
As Brand Director, I oversaw investment in a best in class strategy to grow brand equity encompassing paid, earned and owned media, influencer partnerships, public relations, creative campaign development, social media, e-commerce and new product launches.