- Over 20 years of award winning experience in marketing, television, film and campaign development, pitch packaging, production, scaling audiences and monetization.
- Expert in brand building and selling through video and high quality editorial content with organic and paid distribution which has resulted in hundreds of millions of dollars in revenue and billions of dollars of equity creation.
- Developed and launched award-winning IP across multiple genres, formats and distribution platforms.
Expertise:
- Strategic planning and performance benchmarking
- Television, film, podcast and ad campaign creative development, production and distribution management
- Audience development and monetization
- Brand development and management
- Chat GPT and Google Bard prompt engineering
- E-commerce (Klaviyo, Shopify, Google Ads and Meta Business Suite)
- Owned and operated distribution and monetization (Filmhub or YouTube for shorts, series and films, Simplecast for podcasts)
Through my consultancy Sheard Media:
- Built communication strategy, audience segmentation, and Shopify store for La Quercia, leading to an exit for the company founders and continue to partner with new ownership group to build a food power brand.
- Oversaw development and monetization on a forthcoming slate of original podcasts, unscripted series, and films for Gulfstream Studios as Chief Creative Officer.
- Partnered with the New England Free Jacks of Major League Rugby to develop a “Drive to Survive” style series focused on the emerging sport of rugby in the United States.
- Developed a feature documentary for Fanatics in collaboration with A-list directors from ESPN’s 30 for 30s, HBO, etc. about sports “super fans”.
- Developed custom Shopify build and marketing strategy for Cape Cod Candy, fully launching in June 2023.
Prior to Sheard Media:
From 2014 through 2020, at the award winning production company Zero Point Zero, I was the SVP of Development and Marketing, leading development, distribution and monetization of films, television, podcasts and digital publishing.
I collaborated with world class brands and foundations including Sonos, Unilever Entertainment, Sir Kensington’s, YETI, Volpi Foods, Spotify, The Rockefeller Foundation, Mastercard, Hennessy, among others on strategy and creative. The work spanned series and films on Netflix, film festival favorite feature documentaries, genre defining podcasts, partnerships with global sports federations, social campaigns, thought leadership events, integration deals and other unorthodox but high return tactics to connect and build long term equity with audiences.
Prior to Zero Point Zero, I spent a decade launching and leading marketing for the kitchen brand Breville in the North American market. During this period sales grew to $250M with EBITDA of $44M. The brand is currently valued at more than $3B on the ASX.
Rob Sheard 