work

I am passionate about understanding the intersection of brands, audience and media. Attention is rapidly shifting away from traditional ad supported platforms. How do brands connect with people? It is imperative that they have a point of view beyond product features and create media and experiences that connect with the audience on their terms.

At Zero Point Zero I head up collaborations with brands and foundations including recent work on the feature documentary film Wasted! The Story of Food Waste supported by the Rockefeller Foundation and an Emmy nominated special episode of The Mind of a Chef in partnership with SONOS. Other projects have included work for MasterCard, Hennessy, Yeti and Volpi Foods, among others.

Projects

Volpi Test Kitchen

The Mind of a Chef

MeatEater

Wasted! The Story of Food Waste

Fermented

Food Republic

Cured Magazine

Prior to ZPZ

I spent 10 years in roles focusing on product development and marketing at the premium kitchen brand Breville. During this time North American sales grew to $250MM with EBITDA of $44MM.

As Brand Director, I oversaw investment in a best in class strategy to grow brand equity encompassing paid, earned and owned media, influencer partnerships, public relations, creative campaign development, social media, e-commerce and new product launches.

Breville Campaigns

Tea Time with Hugh Acheson

Beer Drinker, Food Thinker with Mike Wiley

Simply Delicious with Ming Tsai

Mind of a Chef Techniques with Edward Lee

Mind of a Chef Techniques with Magnus Nilsson

Bourbon and BBQ with Edward Lee

Beer Drinker, Food Thinker with Jeremy Sewall

Music City Samples with Josh Habiger

Memphis Soul Food with Kelly English

Handmade series 2 with Matt Jennings

Ramen and More with Ivan Orkin

Handmade series 1 with Matt Jennings

Make It Vegan with Isa Chandra Moskowitz

Ice Cream with Jeni Britton Bauer

Restriction as Inspiration with Bryce Shuman and Eamon Rockey

Road to the Recipe with Chris Hastings

Mind of a Chef Techniques with April Bloomfield

Southern Fan Fare with Chris Hastings

Mind of a Chef Techniques with Sean Brock

Meat and Greet with Seamus Mullen

Heritage with Sean Brock

Gone Native with Daniel Patterson

Back of the House with Tony Maws

Fishing for Real with Jeremy Sewall

Road to the Recipe with Michael Anthony

Australian Recipes with Samuel Jackson

Road to the Recipe with Floyd Cardoz

Chef’s Table with Scott Haas episodes featuring Marc Vetri, Tony Maws, Dave Pasternack, Alfred Portale and Andrew Carmellini

Road to the Recipe Seamus Mullen

Oysters with Jeremy Sewall

Asian Effusion with Patricia Yeo

Wicked Good BBQ with Andy Husbands

Whole Hog with Jamie Bissonnette

Tosi on Tour with Christina Tosi

Road to the Recipe with Sisha Ortuzar

Taste of the Town with Chris Cosentino

Designer’s Eye with the Breville design team

Recipes Boss blender launch

Taste is Personal YouBrew coffee maker launch

The Reviews Are In Smart Oven launch