I am passionate about understanding the intersection of brands, audience and media. Audience attention is rapidly shifting to subscription streaming services away from ad supported media. Navigating this shift presents an opportunity for brands to connect in a more meaningful and impactful way by creating stories that resonate with the viewer or listener on their terms.

At Zero Point Zero I head up collaborations with brands and foundations including recent work on the feature documentary film Wasted! The Story of Food Waste supported by the Rockefeller Foundation and an Emmy nominated special episode of The Mind of a Chef in partnership with SONOS. Other projects have included work for MasterCard, Hennessy, Yeti and Volpi Foods, among others.


Fries: The Movie

Stars in the Sky

The Mind of a Chef


Wasted! The Story of Food Waste

Volpi Test Kitchen

Volpi X US Soccer


Food School

Food Republic

Cured Magazine

Prior to ZPZ

I spent 10 years in roles focusing on product development and marketing launching the premium kitchen brand Breville in the North American market. During this time NA sales grew to $250MM with EBITDA of $44MM.

As Brand Director, I oversaw investment in a best in class strategy to grow brand equity encompassing paid, earned and owned media, influencer partnerships, public relations, creative campaign development, social media, e-commerce and new product launches.

Breville Campaigns

Tea Time with Hugh Acheson

Beer Drinker, Food Thinker with Mike Wiley

Simply Delicious with Ming Tsai

Mind of a Chef Techniques with Edward Lee

Mind of a Chef Techniques with Magnus Nilsson

Bourbon and BBQ with Edward Lee

Beer Drinker, Food Thinker with Jeremy Sewall

Music City Samples with Josh Habiger

Memphis Soul Food with Kelly English

Handmade series 2 with Matt Jennings

Ramen and More with Ivan Orkin

Handmade series 1 with Matt Jennings

Make It Vegan with Isa Chandra Moskowitz

Ice Cream with Jeni Britton Bauer

Restriction as Inspiration with Bryce Shuman and Eamon Rockey

Road to the Recipe with Chris Hastings

Mind of a Chef Techniques with April Bloomfield

Southern Fan Fare with Chris Hastings

Mind of a Chef Techniques with Sean Brock

Meat and Greet with Seamus Mullen

Heritage with Sean Brock

Gone Native with Daniel Patterson

Back of the House with Tony Maws

Fishing for Real with Jeremy Sewall

Road to the Recipe with Michael Anthony

Australian Recipes with Samuel Jackson

Road to the Recipe with Floyd Cardoz

Chef’s Table with Scott Haas episodes featuring Marc Vetri, Tony Maws, Dave Pasternack, Alfred Portale and Andrew Carmellini

Road to the Recipe Seamus Mullen

Oysters with Jeremy Sewall

Asian Effusion with Patricia Yeo

Wicked Good BBQ with Andy Husbands

Whole Hog with Jamie Bissonnette

Tosi on Tour with Christina Tosi

Road to the Recipe with Sisha Ortuzar

Taste of the Town with Chris Cosentino

Designer’s Eye with the Breville design team

Recipes Boss blender launch

Taste is Personal YouBrew coffee maker launch

The Reviews Are In Smart Oven launch