Personal feelings about Tiger Woods aside this is probably the best TV ad in the last five years. Classic Nike, it is why they are the greatest marketer in the world (Apple is close). Creepy to use your deceased father’s voice to sell golf clubs and hats in a commercial that is running because you bonked a bunch of porn stars and sluts while your wife was pregnant? Of course, but Tiger seems like a pretty creepy dude. This ad will probably run on TV twice but be viewed 5 million times on YouTube with all of the buzz it is generating. Can you say “turning lemons into lemonade”?…and further burning the swoosh into the retinas across the planet.