iPhone 6 orders are forecast to be the most in demand product in the 38 year history of the brand. Just last year analysts and journalists were bemoaning the death of the brand with the passing of Steve Jobs. What they didn’t account for was the culture he created and the empowerment he entrusted with Tim Cook to make the brand his own. When a real sense of mortality and reality set in with Jobs he seemingly spent a lot more of his genius focused on creating not just a new iPhone but a company culture inspired by his values of the intersection of art, technological innovation and emotive marketing. If you look at the list of recent hires from Dr. Dre, Jimmy Iovine, Angela Ahrendts, Marc Newson, Ben Shaffer, etc. Tim Cook is creating an unparalleled culture of creativity all built around the values Steve Job espoused and created the most interesting company training program in the world. In any business your most valuable asset is the team of people who work there, I think Tim Cook’s roster of talent may exceed the current market capitalization that is already the most valuable in the world.