The Art of Bullshit Numbers

Tidal has become the Trump or Snapchat of music streaming business by making up illogical bullshit for the low information set. No detail, no metrics, no supporting data…just a big fat number. The most successful single track in Spotify’s history has been  streamed about 700 million times over more than a year. They have an paying audience that is at least  10X that of Tidal and a huge audience that uses their ad supported streaming option which Tidal does not offer (they have do a free trial option). The deeper you dig the more you realize how much of the information you see on a daily basis is crafted for the tweet-cycle.

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