OBSN (Obsession)

Strategic venture combining Steven.com's creator media and audience growth with Authentic's IP licensing and global commerce. Partners aim to deploy up to $400M in future creator investments; this is NOT disclosed transaction value or capital already invested.

Date

2026-09-14

Sector

Talent-led media

Acquirer / investor

Steven.com + Authentic Brands Group

Deal type

JV

Stake %

Undisclosed

Deal value ($M)

Undisclosed

Implied valuation ($M)

Undisclosed

Value confidence

Undisclosed

Status

Launched

Term

Undisclosed

Last verified

2026-10-11

Source: Authentic Brands Group

Deal value and implied valuation are separate measures. Blank financial terms are undisclosed; figures are not inferred. Read the methodology.