Whalar (agency business)

Reported as the largest creator-economy transaction to date. Whalar Group retains Sixteenth, Foam, Moby Ventures and The Lighthouse.

Date
2026-06-08
Sector
Branded content & agency
Acquirer / investor
Accenture Song
Deal type
Full acquisition
Stake %
100% of the agency unit
Deal value ($M)
500
Implied valuation ($M)
Undisclosed
Value confidence
Reported
Status
Closed
Term
Undisclosed
Last verified
2026-09-03

Source: TheWrap

Deal value and implied valuation are separate measures. Blank financial terms are undisclosed; figures are not inferred. Read the methodology.