UEFA national-team competitions (commercial rights sales mandate)
UEFA appointed Relevent exclusive marketing and sales partner for commercial rights associated with its national-team competitions from 2028 through 2036, including media, sponsorship and licensing rights. This is an agency commercialization mandate, not acquisition of the underlying IP. Financial terms undisclosed.
- Date
- 2026-10-13
- Sector
- Media rights & distribution
- Acquirer / investor
- Relevent (appointed by UEFA)
- Deal type
- Exclusive rights sales mandate
- Stake %
- Undisclosed
- Deal value ($M)
- Undisclosed
- Implied valuation ($M)
- Undisclosed
- Value confidence
- Undisclosed
- Status
- Announced
- Term
- 2028-2036
- Last verified
- 2026-10-13
Deal value and implied valuation are separate measures. Blank financial terms are undisclosed; figures are not inferred. Read the methodology.