Second Sunday

TBA Group acquired a majority stake in Australian creative production and live events agency Second Sunday. Founders Coghlan and Maher become shareholders in TBA Australia. Credits include ARIA Awards, AACTA Awards, SailGP and X Games Sydney. Exact ownership percentage, price and valuation not disclosed.

Date
2026-10-14
Sector
Branded content & agency
Acquirer / investor
TBA Group (TBA Australia)
Deal type
Majority stake
Stake %
Undisclosed
Deal value ($M)
Undisclosed
Implied valuation ($M)
Undisclosed
Value confidence
Undisclosed
Status
Closed
Term
Undisclosed
Last verified
2026-10-15

Source: Mediaweek

Deal value and implied valuation are separate measures. Blank financial terms are undisclosed; figures are not inferred. Read the methodology.