Athletics
Lippincott agreed to acquire Brooklyn brand innovation and creative technology studio Athletics, including its Sesame AI activation software. Around 25 staff will join on expected closing Nov 2. Price, stake and valuation undisclosed.
- Date
- 2026-10-06
- Sector
- Branded content & agency
- Acquirer / investor
- Lippincott (Oliver Wyman)
- Deal type
- Acquisition
- Stake %
- Undisclosed
- Deal value ($M)
- Undisclosed
- Implied valuation ($M)
- Undisclosed
- Value confidence
- Undisclosed
- Status
- Announced; not closed
- Term
- Expected close Nov 2, 2026
- Last verified
- 2026-10-20
Deal value and implied valuation are separate measures. Blank financial terms are undisclosed; figures are not inferred. Read the methodology.