NOURISH Marketing
PIGEON acquired Canadian food and beverage marketing agency NOURISH, adding consumer insights, digital/social, experiential and content capabilities plus an in-house kitchen and culinary production studio. The announcement says advisers guided the transaction to completion and that all NOURISH employees and capabilities will unite under the PIGEON brand. Kairos Capital Management supported the transaction as PIGEON's strategic growth partner. Consideration, exact ownership percentage and implied valuation were not disclosed.
- ID
- D209
- Date
- 2026-10-28
- Year
- 2026
- Sector
- Branded content & agency
- Target
- NOURISH Marketing
- Principal talent / founder
- Jo-Ann McArthur
- Talent-led
- No
- Acquirer / investor
- PIGEON (Kairos Capital Management-backed)
- Acquirer type
- Independent brand / creative agency with strategic growth capital backing
- Deal type
- Acquisition
- Stake %
- Undisclosed
- Deal value ($M)
- Undisclosed
- Implied valuation ($M)
- Undisclosed
- Revenue at deal ($M)
- Undisclosed
- Implied revenue multiple
- Undisclosed
- Value confidence
- Undisclosed
- Status
- Closed
- Term
- Not specified
- Date added
- 2026-10-29
- Last verified
- 2026-10-29
Source: PIGEON + NOURISH / CNW
Deal value and implied valuation are separate measures. Undisclosed financial terms are not inferred. Read the methodology.