Reevemark LLC
PPHC acquired New York strategic communications firm Reevemark, which retains its name within TrailRunner International. Total consideration is up to US$80M: US$28M initial consideration, comprising US$26.6M cash and US$1.4M buyer shares, plus up to US$52M contingent cash/equity tied to performance through 2031. Maximum payment requires approximately 35% compound annual profit growth; US$80M is a contingent ceiling, not guaranteed cash at closing or a fixed valuation. Company release says acquisition completed November 1. Financial results cited are anticipated unaudited FY2026 net revenue of US$11.2M and adjusted profit before tax of US$3.9M, not historical revenue at the deal; no revenue multiple entered. Exact ownership percentage not stated.
- ID
- D218
- Date
- 2026-11-02
- Year
- 2026
- Sector
- Branded content & agency
- Target
- Reevemark LLC
- Principal talent / founder
- Brandy Bergman; Hugh Burns; Paul Caminiti; Delia Cannan; Renée Soto
- Talent-led
- No
- Acquirer / investor
- Public Policy Holding Company (PPHC), through TrailRunner International
- Acquirer type
- Strategic communications agency holding group
- Deal type
- Acquisition (up to US$80M consideration)
- Stake %
- Undisclosed
- Deal value ($M)
- 80
- Implied valuation ($M)
- Undisclosed
- Revenue at deal ($M)
- Undisclosed
- Implied revenue multiple
- Undisclosed
- Value confidence
- Disclosed
- Status
- Closed
- Term
- Closed November 1; announced November 2, 2026. US$28M initial + up to US$52M contingent through 2031
- Date added
- 2026-11-02
- Last verified
- 2026-11-02
Source: PPHC / GlobeNewswire (company announcement)
Deal value and implied valuation are separate measures. Undisclosed financial terms are not inferred. Read the methodology.