LV8 / Mirage Digital
Velocity announced it acquired a stake in the combined LV8 and Mirage businesses. The combination pairs a social brand agency with a creator video publisher and distribution business and will operate under LV8, led by founder Griffin Haddrill. ADWEEK reports equity funding in the high eight figures, but the primary release discloses no amount, valuation or stake. Numeric fields remain blank; no precise USD amount or revenue multiple inferred. One integrated merger/investment transaction, not two independently priced acquisitions. RockWater advised.
- ID
- D220
- Date
- 2026-11-02
- Year
- 2026
- Sector
- Branded content & agency
- Target
- LV8 / Mirage Digital
- Principal talent / founder
- Griffin Haddrill
- Talent-led
- No
- Acquirer / investor
- Velocity Capital Management
- Acquirer type
- Private equity
- Deal type
- Merger + equity investment
- Stake %
- Undisclosed
- Deal value ($M)
- Undisclosed
- Implied valuation ($M)
- Undisclosed
- Revenue at deal ($M)
- Undisclosed
- Implied revenue multiple
- Undisclosed
- Value confidence
- Reported
- Status
- Investment announced as acquired; merger integration underway
- Term
- Equity funding reported as high eight figures; exact amount undisclosed
- Date added
- 2026-11-03
- Last verified
- 2026-11-03
Source: Velocity Capital Management / Business Wire; ADWEEK
Deal value and implied valuation are separate measures. Undisclosed financial terms are not inferred. Read the methodology.