CSG Creative

GES acquired association and event marketing/creative agency CSG Creative from National Trade Productions. CSG retains its brand as an operating company within GES, with founder/president Paige Cardwell and the existing team remaining. Adds brand strategy, creative, digital and multichannel marketing capabilities, pairing attendee and membership growth services with exhibition execution. This is a completed agency transaction, not a campaign or client appointment. Exact stake, consideration and valuation undisclosed. Announced November 5 and first added November 6; separate from GES's earlier 2Heads acquisition.

ID
D230
Date
2026-11-05
Year
2026
Sector
Branded content & agency
Target
CSG Creative
Principal talent / founder
Paige Cardwell
Talent-led
No
Acquirer / investor
GES (Truelink Capital portfolio company; from National Trade Productions, Inc.)
Acquirer type
Exhibition and experiential marketing services company / private equity-backed
Deal type
Acquisition
Stake %
Undisclosed
Deal value ($M)
Undisclosed
Implied valuation ($M)
Undisclosed
Revenue at deal ($M)
Undisclosed
Implied revenue multiple
Undisclosed
Value confidence
Undisclosed
Status
Closed
Term
Not specified
Date added
2026-11-06
Last verified
2026-11-06

Source: GES; Truelink Capital / PR Newswire (company announcements)

Deal value and implied valuation are separate measures. Undisclosed financial terms are not inferred. Read the methodology.