Six Nations / SANZAAR commercial rights pool
The Six Nations and SANZAAR unions agreed to pool sales of international rugby media and commercial rights outside the Rugby World Cup, with an organization representing the ten founding Nations Championship unions and a shared revenue model. Reported scope includes the Six Nations, Rugby Championship, Nations Championship and British & Irish Lions tours. Existing broadcast contracts run through 2029; no new broadcaster award, rights fee, equity sale or valuation was disclosed. The November 4 date refers to public reporting of the broader rights arrangement, distinct from October's general governance statement.
- ID
- D234
- Date
- 2026-11-04
- Year
- 2026
- Sector
- Media rights & distribution
- Target
- Six Nations / SANZAAR commercial rights pool
- Principal talent / founder
- Not specified
- Talent-led
- No
- Acquirer / investor
- Ten founding Nations Championship rugby unions
- Acquirer type
- Sports rights holders / commercial alliance
- Deal type
- Collective media and commercial rights sales agreement
- Stake %
- Undisclosed
- Deal value ($M)
- Undisclosed
- Implied valuation ($M)
- Undisclosed
- Revenue at deal ($M)
- Undisclosed
- Implied revenue multiple
- Undisclosed
- Value confidence
- Undisclosed
- Status
- Agreement reported; future sales pending
- Term
- Commercial changes expected from 2028; next broadcast sales cycle from 2030
- Date added
- 2026-11-07
- Last verified
- 2026-11-07
Source: The Independent; The Guardian (reporting with RFU chief executive)
Deal value and implied valuation are separate measures. Undisclosed financial terms are not inferred. Read the methodology.