College Football Playoff (expanded playoff media rights)
ESPN secured exclusive worldwide rights to 12 additional games under the 24-team playoff, building on its existing CFP agreement. ESPN retains the right to sublicense select games. Financial terms for the added rights were not disclosed.
- ID
- D241
- Date
- 2026-11-09
- Year
- 2026
- Sector
- Media rights & distribution
- Target
- College Football Playoff (expanded playoff media rights)
- Principal talent / founder
- Not specified
- Talent-led
- No
- Acquirer / investor
- ESPN (The Walt Disney Company)
- Acquirer type
- Sports broadcaster / streaming platform
- Deal type
- Exclusive worldwide media rights agreement
- Stake %
- Undisclosed
- Deal value ($M)
- Undisclosed
- Implied valuation ($M)
- Undisclosed
- Revenue at deal ($M)
- Undisclosed
- Implied revenue multiple
- Undisclosed
- Value confidence
- Undisclosed
- Status
- Agreement announced; rights begin 2027–28
- Term
- 2027–28 through 2031–32 seasons
- Date added
- 2026-11-09
- Last verified
- 2026-11-09
Source: ESPN Press Room
Deal value and implied valuation are separate measures. Undisclosed financial terms are not inferred. Read the methodology.