Ketner Group (rebranded Aster Agency)
Hawke Media announced it has acquired Ketner Group, now Aster Agency. Adds B2B commerce technology communications, content strategy and thought leadership to its performance marketing capabilities. Catherine Seeds and Kirsty Goodlett continue leading the agency. Price, exact stake and valuation were not disclosed.
- ID
- D245
- Date
- 2026-11-10
- Year
- 2026
- Sector
- Branded content & agency
- Target
- Ketner Group (rebranded Aster Agency)
- Principal talent / founder
- Jeff Ketner (founder)
- Talent-led
- No
- Acquirer / investor
- Hawke Media
- Acquirer type
- Independent marketing agency
- Deal type
- Acquisition
- Stake %
- Undisclosed
- Deal value ($M)
- Undisclosed
- Implied valuation ($M)
- Undisclosed
- Revenue at deal ($M)
- Undisclosed
- Implied revenue multiple
- Undisclosed
- Value confidence
- Undisclosed
- Status
- Closed
- Term
- Not specified
- Date added
- 2026-11-10
- Last verified
- 2026-11-10
Source: Hawke Media (official announcement)
Deal value and implied valuation are separate measures. Undisclosed financial terms are not inferred. Read the methodology.