BuzzFeed TV / LocalNow trademark license
Binding U.S. trademark license permits LocalNow's rebranding to BuzzFeed TV and related distribution and marketing. Fee equals 20% of incremental annualized revenue above $25 million. Neither the threshold nor the royalty percentage is a fixed deal value; cash value and valuation are undisclosed. A separate reciprocal media commitment was signed with Allen Media. Related-party licensing arrangement distinct from D247's equity issuance.
- ID
- D248
- Date
- 2026-11-09
- Year
- 2026
- Sector
- Media rights & distribution
- Target
- BuzzFeed TV / LocalNow trademark license
- Principal talent / founder
- Jonah Peretti (BuzzFeed founder); Byron Allen (LocalNow affiliate)
- Talent-led
- No
- Acquirer / investor
- LocalNow, LLC (Allen Media affiliate)
- Acquirer type
- Streaming platform / media company
- Deal type
- Trademark licensing / distribution agreement
- Stake %
- Undisclosed
- Deal value ($M)
- Undisclosed
- Implied valuation ($M)
- Undisclosed
- Revenue at deal ($M)
- Undisclosed
- Implied revenue multiple
- Undisclosed
- Value confidence
- Disclosed
- Status
- Binding term sheet signed
- Term
- Initial 12 months from November 9, 2026; renewal by written agreement
- Date added
- 2026-11-10
- Last verified
- 2026-11-10
Source: BuzzFeed Form 10-Q / SEC
Deal value and implied valuation are separate measures. Undisclosed financial terms are not inferred. Read the methodology.