PBR Teams series (Sunday broadcast rights)
The CW and PBR announced a multiyear extension making The CW the exclusive live broadcast home of Sunday PBR Teams events through 2029, beginning in 2027. Coverage also streams through CW Sports on the ESPN App with an ESPN Unlimited subscription. The rights package does not imply exclusivity over all PBR events. Financial terms were not disclosed.
- ID
- D249
- Date
- 2026-11-10
- Year
- 2026
- Sector
- Media rights & distribution
- Target
- PBR Teams series (Sunday broadcast rights)
- Principal talent / founder
- Not specified
- Talent-led
- No
- Acquirer / investor
- The CW Network (Nexstar Media Group)
- Acquirer type
- Broadcast television network
- Deal type
- Media rights extension
- Stake %
- Undisclosed
- Deal value ($M)
- Undisclosed
- Implied valuation ($M)
- Undisclosed
- Revenue at deal ($M)
- Undisclosed
- Implied revenue multiple
- Undisclosed
- Value confidence
- Undisclosed
- Status
- Agreement announced; starts 2027
- Term
- 2027 through 2029; 13 live Sunday events per season
- Date added
- 2026-11-10
- Last verified
- 2026-11-10
Source: The CW (official announcement); Barrett Media
Deal value and implied valuation are separate measures. Undisclosed financial terms are not inferred. Read the methodology.