Brand Strategist & Executive Producer.

I’m the founder of Sheard Media. My work has taken me from consumer products to documentary film, from television to podcasts and commerce. The common thread is building something people want to spend time with, then making it work as a business.

Today I work with founders, brands and leadership teams on positioning, original IP, production and audience growth.

At Breville, I spent a decade helping launch and grow the brand in North America, connecting products with chefs, useful content and original entertainment. Fat, Sick & Nearly Dead and The Mind of a Chef showed how a story could support a product business.

At Zero Point Zero Production, I led development and marketing and worked across brand partnerships and monetization. That included helping grow MeatEater beyond television and producing Fries! The Movie.

Through Sheard Media, I bring those disciplines together for brands and media businesses. The work can begin with consumer insights or a creative idea and extend into production, distribution, partnerships and commerce.