Selected work · Rob Sheard
Brands. Stories. Businesses.
Brand strategy, original entertainment and the businesses built around an audience.
The Mind of a Chef
A show about how chefs think became a platform for brands with something useful to contribute.
Explore the case study
Breville
Build a product brand by giving people a reason to seek it out.
Explore the case studyFat, Sick & Nearly Dead
A documentary became a source of demand for a product category.
Explore the case study
Volpi Foods
Change the occasion, then give a heritage brand a place in the culture around it.
Explore the case study
MeatEater
An audience relationship became a business across television, audio, publishing and commerce.
Explore the case study
La Quercia
Connect the product’s story with a clearer path to purchase.
Explore the case study
Fries! The Movie
A familiar food became a feature film, a commercial story and an asset with a life beyond launch.
Explore the case studyOne idea can take several forms
The work spans film and television, podcasts, books, digital publishing, live events and commerce. The format follows the audience and the opportunity.
MeatEater carried a recognizable identity into audio, books and live experiences. Breville connected product innovation with films, chef demonstrations and programming. Each case study explains my role, the work and the reported outcome.
Start a conversation