Original IP with an audience and a business.

I develop original IP for brands and media businesses, from the first idea through the format, talent, partners and distribution plan. The starting question is whether people have a reason to choose it and come back.

The creative idea and the commercial structure need to support each other. A film, a series or a podcast can have a life across releases, platforms and formats when those relationships are considered early.

Concept and format development, audience positioning, talent and partner strategy, pitch materials, production planning and monetization. Rights, financing and distribution are part of the development conversation.

The shape of the work depends on the property. It may be a feature documentary, a recurring YouTube show, a television format or a podcast with opportunities in live events and commerce.

MeatEater grew across television, podcasts, publishing, live events and commerce. The Mind of a Chef supported programming and brand relationships across several seasons. Fries! The Movie connected a brand-financed feature with festival and streaming distribution.

The common thread is an identity strong enough to travel into other formats, with each extension serving an audience interest.