Branded entertainment & video production.

I work across creative development and production to make films, shows and brand content people want to spend time with. The audience, the format and the intended distribution shape the production plan.

My background spans consumer brands and Zero Point Zero Production, with work across documentary features, food programming and audience-led media properties.

Creative development, treatment and format design, talent and partner coordination, production planning and delivery. A project can include a main film or show together with the material needed for its release and wider use.

The production should fit the ambition and the way the work will be watched. A YouTube format, a documentary and a brand integration each need a specific plan.

I produced Fries! The Movie, a Sir Kensington’s and Unilever-backed feature that premiered at Tribeca and was acquired for Peacock. The Mind of a Chef connected partners including Breville, Sonos and Hennessy with the people and ideas in the programming.

The objective is a piece of work with an identity of its own and a clear connection to the brand’s commercial purpose.